Purpose: Product launch events can include internal meetings to inform all employees across the
company about any upcoming products to full-blown launch parties that create a buzz surrounding the
product's release among customers and the media. Product launch events are most common for business-
to-consumer (B2C) companies.
Description: Launch events are meant to generate media coverage and industry buzz prior to a
product release. The event may include a flashy introduction to the product along with an address from
the company's most important executives. Large product launches also tend to feel more like big parties,
with well-known guests, dinner, and entertainment, depending on the industry. Apple and Tesla are two
companies that have perfected the model.